Contact: ismail.nural@adesso.com.tr

A Vision for the Valley: The Untold Story of the Meewasin Logo (2026)

April 24, 2026Documentary, History0h 50m

How does a logo survive unchanged for nearly five decades?

Overview

After noticing the Meewasin logo throughout Saskatoon, filmmaker Devon Rumpel set out to answer that question. A Vision for the Valley explores the rare longevity of a modernist logo and the ideas that brought it to life. The film traces the origins of the Meewasin Valley Authority before turning its focus to Vic Sotropa, the logo’s designer, whose largely under-the-radar career has had an outsized impact in Saskatchewan. What begins as an inquiry into graphic design expands into a broader reflection on legacy, place, and the enduring power of human vision.

Videos
Similar Movies
%0
Lennon's PosterJune 13, 2013
%53
Amancio WilliamsNovember 18, 2013
%71.78
HelveticaSeptember 12, 2007
%68
Pressing On: The Letterpress FilmMay 27, 2017
%100
BâtirJanuary 1, 1931
%0
PajaritoAugust 4, 2022
%0
Letras que marcanDecember 3, 2023
%0
The Great NorthOctober 4, 2024
%55
El hombre que diseñó EspañaFebruary 28, 2020
%0
Palladio Potatoes Piano Piano: Building a Villa in 29 ScenesJanuary 2, 2008
%0
Lutah - A Passion for Architecture: A Life in DesignJanuary 31, 2014
%95
Tommy Douglas: Keeper of the FlameJanuary 1, 1986
%90
Off The Beaten PathDecember 4, 2025
%0
No Time for UglinessJanuary 1, 1965
%0
The Oyler House: Richard Neutra's Desert RetreatFebruary 25, 2012
%65
Saul Bass: Title ChampOctober 7, 2008
%70
Graphic Means: A History of Graphic Design ProductionApril 15, 2017
%0
Mid-Century Moderns: The Homes That Define Palm SpringsJanuary 23, 2013
%59
All InMay 27, 2014
%0
L'OrchidoclasteJanuary 1, 2013